Keyword Research: How It Supports SEO, As Well As Overall Marketing Strategy

From July 29, 2020 12:00 until July 29, 2020 13:30
Posted by Administrator
Categories: JUG Boston
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Our meeting today will be presented by Gail Snow Moraski and Robin Clapp. We will be focusing on keyword research - a very important task that supports other current and future technical / organic SEO tactics for your website. 92% of individuals use Google as their primary search engine, so our focus will be on keyword research related to Google versus other search engines like Bing and Yahoo.

Come join us to learn more about how to do the research for Keywords as they relate to your website and find out how to better show in the search engine result pages.

 

Presenters

gail snow moraskiGail Snow Moraski
Principal
Results Communications and Research

781-267-6687
https://allintheresults.com
This email address is being protected from spambots. You need JavaScript enabled to view it.

After more than 20 years in corporate marketing roles, primarily in the healthcare and financial services industries, Gail left her last role as Director of Marketing and Communications at a very large Boston-headquartered health plan to launch her own digital marketing agency

Since launching her agency, Results Communications and Research, in 2014, Gail has served a very diverse set of more than 60 clients – business-to-business, business-to-consumer, for-profit, non-profit, local, national, and international, across numerous industries.

Gail refers to herself as a data geek, and since launch, has employed the tagline, “Maximizing Results Through Research-Supported Marketing” for her business. She is passionate about slicing ‘n dicing available data from various digital platforms such as Google Ads, Google Analytics, and Google Search Console to see what it will reveal and can advise regarding marketing strategy.


robin clappRobin Clapp
172 Fairview Ave.
Rehoboth, MA 02769
774-565-0140

This email address is being protected from spambots. You need JavaScript enabled to view it.

www.webdesignbyrobin.com

Robin launched her website design business in January 2006. She provides services as website designer and business consultant for local small business owners includes creating custom, mobile responsive, content management, secure websites. Joomla 3.x Certified Administrator.

Prior to launching her agency, Robin worked at General Dynamics Taunton as a Hardware/Firmware Designer for 13 years on several government projects based in communications equipment development. Hardware tasks included hardware design, simulation, schematic drawing, parts management, testing, and reporting. Firmware tasks including chip and processor design coding for implementation on custom circuit card design.

Robin received her BS in computer engineering from the UMASS at Dartmouth

Speakers

  • Gail Snow Moraski

    Gail Snow Moraski

    Gail Snow Moraski
    Principal
    Results Communications and Research

    781-267-6687
    https://allintheresults.com

    gail.moraski@allintheresults.com

    After more than 20 years in corporate marketing roles, primarily in the healthcare and financial services industries, Gail left her last role as Director of Marketing and Communications at a very large Boston-headquartered health plan to launch her own digital marketing agency

    Since launching her agency, Results Communications and Research, in 2014, Gail has served a very diverse set of more than 60 clients – business-to-business, business-to-consumer, for-profit, non-profit, local, national, and international, across numerous industries.

    Gail refers to herself as a data geek, and since launch, has employed the tagline, “Maximizing Results Through Research-Supported Marketing” for her business. She is passionate about slicing ‘n dicing available data from various digital platforms such as Google Ads, Google Analytics, and Google Search Console to see what it will reveal and can advise regarding marketing strategy. 

  • Robin Clapp

    Robin Clapp

    Robin Clapp
    172 Fairview Ave.
    Rehoboth, MA 02769
    774-565-0140
     

    www.webdesignbyrobin.com

    Robin launched her website design business in January 2006. She provides services as website designer and business consultant for local small business owners includes creating custom, mobile responsive, content management, secure websites. Joomla 3.x Certified Administrator.

    Prior to launching her agency, Robin worked at General Dynamics Taunton as a Hardware/Firmware Designer for 13 years on several government projects based in communications equipment development. Hardware tasks included hardware design, simulation, schematic drawing, parts management, testing, and reporting. Firmware tasks including chip and processor design coding for implementation on custom circuit card design. 

    Robin received her BS in computer engineering from the UMASS at Dartmouth 

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